Why
Market???
“Business has only two functions – marketing and
innovation.” ~ Milan Kundera
So,
what is marketing?
Marketing is a process by which a product or service is
introduced and promoted to potential customers.
According to Kotler (2010) “Marketing is the social process
by which individuals and groups obtain what they need and want through creating
and exchanging products and value with others”
Why
again should we Market???
Marketing is a strategic enabler of sales, a pipeline
generator for the company’s future business, and a function that leads the
entire company in positioning itself against the competition (Ranjita Ghosh
2018).
Without marketing, your business may offer the best products
or services in your industry, but none of your potential customers would know
about it.
Without marketing, sales
may crash, and companies may go out of business.
Marketing
build brand awareness, increase sales, grows businesses and engage customers.
Marketing is a very important tool in which every business
can be successful and plays a more important role today than it ever did before
in the past. This is because consumer’s lifestyles are continually changing. Marketing
is responsible for building an organizations reputation, dealing with bad
press, selling new products, and creating customer loyalty.
With all the benefits of marketing, there is a cost attached to it, which can be very expensive. Because of this, a business
aiming at becoming profitable or targeting a customer base, can find itself
spending almost half of its revenue in marketing fees within the very first
year of operation.
Should
Marketing be part of the Business Development?
Business development should incorporate marketing, reason
being, Business development is the closest to customers and their individual needs,
while marketing is positioned to create better messaging and content that will
resonate with the consumers.
Each should be informing the other for better results during
the consumption process.
How
should we Market?
The best form of marketing will be to use mixed and different
forms of marketing, like website development, print and the broadcast form of
advertising, as well as public relations, designing and printing materials and
some special events or promotions.
You must invest in order to gain. So why not invest in Marketing
Look
at this video
References
Works Cited
Althushoot.
(2018, 10 18). Retrieved from
https://www.altushost.com/why-is-marketing-important-for-a-successful-business/
Blog Market.
(2018, 10 18). Retrieved from
ttps://blog.marketo.com/2018/08/why-use-video-games-as-training.html
linkedin. (2018,
18 2018). Retrieved from
https://www.linkedin.com/pulse/importance-marketing-success-business-jamal-eddine/
youtube.
(2018, 10 18). Retrieved from https://www.youtube.com/watch?v=OcFnKdAu21o
