Channels in Digital Marketing~ Hmmmm

Marketing channels are among the most important elements of any value chain. In business, a “channel” is the pathway through which goods flow from producers to consumers.

With Channel marketing it involves finding new partners to help transfer goods from producers to consumers. Finding new channels and maximizing the potential of those channels is the main goal of channel marketing.

The business and marketing landscape have drastically changed in recent years whereby traditional methods that were effective before may not be as effective in this current market powered by the complexities – and the vast wealth of opportunities – by the Internet.

That is why it is very important that your brand and business establish and maintain a very strong online presence to be competitive enough to reach out to targeted audiences.

Popular digital marketing channels:

Social media

Social media marketing is the most popular digital marketing strategy among marketers. It allows businesses to connect with their customers almost immediately.

Email and Websites

Both allow digital communication between the customer and the company. Using these methods, businesses have the goal of making sales in mind. Email marketing is one of the most effective digital marketing channels that can give businesses and ROI of up to 4,300%.

Display Advertising

Digital marketers can reach out to potential customers by placing relevant display ads on third party sites. These sites may include blogs and forums. The advertising method on these sites may include banners, boxes, interactive ads, video ads, interstitial ads, overlays and other similar ads that are linked to a landing page or website. Display advertising creates greater brand awareness as well as generate highly targeted traffic that may convert into leads or sales.

Content Marketing

With good, high-quality and very relevant content, your website and other Internet marketing real estate will generate considerable inbound traffic from highly targeted audiences – all of which can be potential customers.

Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer.

 Channel Evaluation in Digital Marketing

Evaluation is an important part of marketing: it helps your company eliminate ineffective strategies and develop an overall plan that helps build your business. Marketing plans serve as the blueprints for your company's sales strategy. Marketing should not be set in motion and left alone, but constantly reviewed, evaluated and adjusted to suit the needs of the company and the wants of the consumer.

For more information please view these videos

Works Cited

Biz Fluent. (2018, 10 29). Retrieved from https://bizfluent.com/how-7608270-evaluate-marketing-strategies.html

Courses Lumenlearning. (2018, 10 29). Retrieved from https://courses.lumenlearning.com/boundless-marketing/chapter/marketing-channels-in-the-supply-chain/ 

Marketing School. (2018, 10 29). Retrieved from http://www.marketing-schools.org/types-of-marketing/channel-marketing.html

Sm Study. (2018, 10 29). Retrieved from https://www.smstudy.com/article/importance-of-understanding-and-evaluating-digital-marketing-channels

Youtube. (2018, 10 29). Retrieved from https://www.youtube.com/watch?v=eOo8oyYX7nY

Youtube. (2018, 10 29). Retrieved from https://www.youtube.com/watch?v=wiu4mUbGaYs