Why Instagram

Social media have indisputably become an integral part of everyday lives of individuals and businesses all over the world. The opportunities they offer to their users are limitless and continuously increasing.

Marketing and promoting brands through social media allow delivery of their messages to a larger audience, raising brand awareness. According to Evans in ‘’Social Media Marketing: The Next Generation of Business Engagement’’ people will discuss brands on social media even if the brand is not active in them.

There are a lot of benefits for brands that promote their products/services through Instagram.

These would include

Higher engagement rates:

Instagram exhibits high levels of user engagement, meaning that its users check the application daily and are more likely to interact with it through likes and comments.

Visual character:

Instagram is an application based on photos and videos, because of this, brands are able to achieve more visually pleasing and stimulating results by uploading photos of their products, resulting in higher engagement from the consumers and thus enhanced brand royalty.

Mobile-based platform:

Instagram increased convenience through its mobile platform. It allows persons to use the application from their mobile devices, which means that Instagram is accessible in every place a user goes, as long there is internet connection in it. This is a great way marketers’ can reach their targeting audience creating brand awareness.

Question

Based on the information above do you think of Instagram is a marketing tool?

Please share your views on the comment section below

Works Cited

Startup Pulse. (2018, 11 2018). Retrieved from startuppulse.net: https://blog.startuppulse.net/6-reasons-to-include-instagram-in-your-marketing-strategy-fdfcb71914a0