Why I love Branding

Branding is one of the most significant facets of any business. An effective brand strategy gives you an advantage in increasingly competitive markets.

Unsure about the meaning of “branding”?

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

Branding is the procedure of giving a connotation to a specific company, products or services by forming and shaping a brand in consumers’ minds. It is a strategy intended by companies to help people quickly identify their products and organization and give them a reason to choose their products over the competition’s, by clarifying what this brand is all about.

The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.

How can it be done?

With different tools companies can create and shape a brand. For example, branding can be achieved through:

v  Advertising and communications

v  Product and packaging design

v  In-store experience

v  Pricing

v  Sponsoring and partnerships

v  The visual identity of the brand (logo, website and colors, are just some examples).

Is Branding Important?

Branding is important because it sets you apart from competitors, promotes recognition, and represents your promise to the customers.

My favorite quote on branding

“Building a profitable personal brand online is not a sprint, and something that happens overnight. Don't aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clarity on your message and brand as well. Always remember that!” – NavidMoazzez (Yes, moi!)

Works Cited

Strategy New Media. (2018, 10 30). Retrieved from https://strategynewmedia.com/why-is-branding-important/

The Branding Journal. (2018, 10 30). Retrieved from https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/